Privacy Notice

Updated: August 25, 2020
Baum & Beaulieu Associates, Inc. and its affiliates values your business and understands that privacy is important to you. We want you to be familiar with how we collect, disclose, and use (Process) information about you.
This privacy notice (Privacy Notice) describes our practices in connection with information we collect through our websites (Websites), social media pages we control (Social Media Pages), software applications we make available (Apps), HTML-formatted email messages (Communications), and through any of our offline activities, such as when you provide your information on the phone or in person or attend one of our events or visit our facilities (Offline Activities). Websites, Apps, Social Media Pages, Communications and Offline Activities, collectively referred to as the Services.
Please read the following to learn more about our privacy practices.
1. We may collect “Personal Information” (information that identifies you or relates to you as an identifiable person) about you such as your:
  • Name
  • Gender
  • Postal address (including billing and shipping addresses)
  • Phone number
  • Email address
  • Professional information such as title, employer, interests, teacher ID number
  • Credit or debit card number or other payment information
  • Financial information
  • Important dates such as birthdays, anniversaries or special occasions
  • Social media account information and profile photo
  • Product, service or related information
  • Geolocation information
  • Biometric data, such as digital images
  • Communication, product, service or other preferences
  • Images and video and audio data via attendance at our events
  • IP address or Device ID
  • Internet or other electronic network activity information, including, but not limited to, a consumer’s interaction with an Internet Web site, application, or advertisement
  • Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
2. We may collect information from you when you interact with us such as when you:
  • Register for or purchase products, services or events
  • Register at one of our facilities
  • Contact us with a question or request
  • Use our Services
  • Attend events
  • Provide a testimonial or story, or post or submit a photo, review or comment
  • Participate in a competition, promotional activity or sweepstakes
  • “Like”, “Follow” or otherwise connect with or post to one of our Social Media Pages or join The Educators Link
  • Register to receive information from us about our events, products or services
3. Other information we collect about you:
  • Cookies: Our Services may use “cookies” and similar technologies (collectively, “cookies”). Cookies are small text files this Website sends to your computer for recordkeeping purposes; this information is stored in a file on your computer’s hard drive. Cookies make web surfing and browsing easier for you by saving your preferences so we can use these to improve your next visit to our Website.
    • One purpose of cookies is to simplify the use of the Website. For example, cookies may save a user’s login details, so that they do not need to login every time.
    • Cookies may be either “persistent” or “temporary” (or “session”) cookies. A persistent cookie retains user preferences for a particular Website allowing those preferences to be used in future browsing sessions and remains valid until its set expiry date (unless deleted by the user before the expiry date). A temporary cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
    • Cookies are also used for statistical or marketing purposes, to determine how the Website is used. These cookies are provided by us or by third parties (e.g., advertising partners). While we do not control or have access to the advertiser cookies we do permit them to be used on this Website to facilitate tailored advertising and monitor patterns of buying specific goods or interest in – for example, consulting services or hobbies. These cookies run advertisements tailored to the user based on his online buying habits.
  • Pixels, Beacons: We or third-party ad servers, including Facebook, may use cookies or invisible pixels or beacons on this Website to count how many users visit certain pages or take certain actions to collect or receive information from this Website and elsewhere on the Internet. We may use this information to improve our marketing programs and content, and to target advertisements at this Website and/or on other sites.
  • From Other Sources: We may receive your Personal Information from other sources, such as public databases, vendors (e.g., publishing companies), joint marketing partners, data firms, social media platforms, from people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties.
  • Mobile Devices: When you use or access our Services from a mobile device, we may collect information such as your unique device ID and your location. If you download and use an App, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number, as well as any other Personal Information specified by the App in its terms or notices.
  • Do Not Track Signals: At this time, we do not respond to browser ‘do not track’ signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted. Third parties, including our service providers, may collect information about your online activities over time and across different websites, including when you visit our website. You can learn about how to exercise choice regarding the collection of information about your online activities over time and across third-party websites or online services by visiting and
  • Google Analytics: We use Google Analytics to help us get a better understanding of how visitors use this Website and to facilitate interest-based advertising associated with your Google Account and other devices you use. The information generated by the Google Analytics cookie about your use of this Website is transmitted to and stored by Google. If you do not want your activity on this Website to be tracked by Google Analytics, you may opt out by using this link:
  • Adobe Flash Technology (such as Flash Local Shared Objects and Other Similar Technologies (collectively “LSO”): We collect data through LSO on some Websites to, among other things, collect and store data about your use of our Services. bIf you do not want LSO stored on your computer, you can adjust the settings of your Flash player to block LSO storage using the tools contained in the Website Storage Settings Panel at You can also control LSO by going to the Global Storage Settings Panel at /settings_manager03.html and following the instructions. Note that this may reduce of impede the functionality of some Flash applications, including those used with our Services. For more information refer to
  • Internet Based Advertising: We may use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use our Services and other websites, apps or online services, based on information relating to your access and use of our Services and other websites, apps and services on any of your devices, as well as information received from third parties. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags as described above). They may also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn how to opt out of it in desktop and mobile browsers on the particular device on which you are accessing this Privacy Notice, please visit and to opt out in mobile apps. You may also opt out in Twitter by going to your account privacy settings and unchecking the box next to “Tailor ads based on information shared by ads partners.”
  • Other Non-Personal Information: In addition to any Personal Information or other information you choose to provide to us on the Services, we and our third-party service providers may use a variety of technologies, now and hereafter devised, that automatically collect certain website usage information whenever you visit or interact with the Services. This information may include browser type, operating system, the page served, the time, the source of the request, the preceding page view, and other similar information. We may use this usage information for a variety of purposes, including to enhance or otherwise improve the Services. In addition, we may also collect your IP address or some other unique identifier for the particular device you use to access the Internet, as applicable (collectively, referred to herein as a Device Identifier). A Device Identifier is a number that is automatically assigned to your device, and we may identify your device by its Device Identifier. When analyzed, usage information helps us determine how our Services are used, such as what types of visitors arrive at the Services, what type of content is most popular, what type of content you may find most relevant and what type of visitors are interested in particular kinds of content and advertising. We may associate your Device Identifier or website usage information with the Personal Information you provide, but we will treat the combined information as Personal Information.
We use non-personal information in a variety of ways, including to analyze site traffic, understand customer needs and trends, carry out targeted promotional activities and to improve our services. We may use your non-personal information by itself or aggregate it with information we have obtained from others. We may share your non-personal information with our affiliated companies and third parties to achieve these objectives and others, but remember that aggregate information is anonymous information that does not personally identify you. We may provide our analysis and certain non-personal information to third parties (who may in turn use this information to provide advertisements tailored to your interests), but this will not involve disclosing any of your personally identifiable information.
As aggregated or anonymized information does not constitute Personal Information, we may use it for any purpose. If we combine anonymized or aggregated data with Personal Information, we will treat the combined information as Personal Information according to this Privacy Notice.
We may Process Personal Information in connection with any of the following:
1. Our business transactions with you, including, but not limited to:
  • Entering into or performing a contract with you.
  • Providing a product or service to you, including your attendance at events.
  • Responding to your inquiries and fulfilling your requests.
  • Sending administrative information to you, for example, information regarding the Services or an event you are attending.
  • Completing and fulfilling any purchases or requests for services.
2. For our legitimate business interests, including, but not limited to:
  • Personalizing your experience relating to the Services by presenting products and offers tailored to you.
  • Allowing you to participate in sweepstakes, contests, and similar promotions, and administering such activities (each of which may have additional rules and could contain additional information about how we Process your Personal Information).
  • Facilitating social sharing functionalities of your social media account(s).
  • Carrying out data analysis, audits, fraud monitoring and prevention, internal quality assurance, developing new products, enhancing, improving or modifying our Services, identifying usage trends, auditing use and functionality of our Services, helping enforce compliance with our Terms of Use, helping protect our Services, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
  • Subject to your marketing preferences (which may include consent to marketing under applicable law), to send you newsletters or marketing communications we believe may interest you, for our own products and services, and on behalf of our Affiliates or selected third parties, via postal mail, email, phone or text messaging.
  • In accordance with any consent you may have provided. You have the right to decline to provide your consent and, if consent is provided, to withdraw it at any time.
3. As necessary or appropriate for legal reasons, including, but not limited to:
  • Under applicable law.
  • Complying with legal process.
  • Responding to requests from public and government authorities, including those outside your country of residence.
  • Enforcing our terms and conditions.
  • Protecting our operations or those of any of our Affiliates or other third parties.
  • Protecting our rights, privacy, safety or property, or that of our Affiliates, you, or other third parties.
  • Allowing us to pursue available remedies or limit damages we, our Affiliates, or other third parties, may sustain.
We may disclose your information as follows:
  • Affiliates: We may disclose your personal information to any other entity that is, at the time you disclose your Personal Information, directly or indirectly controlled by, or under common control with us, including joint ventures in which we have a majority or minority interest (Affiliates) for the purposes described in this Privacy Notice, including under Why and How We Use Your Information”, unless otherwise prohibited by applicable law. Our current list of Affiliates includes Bookshelf, Inc., BaumBooks, The Educators Link and The Learning Network.
  • Vendors and Service Providers: We may disclose your personal information to vendors and service providers we retain in connection with our business such as: publishing companies, education consultants, website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, credit card processing, tax and financial advisers, legal advisers, accountants, auditing services or others.
  • Business Partners, Sponsors, and Other Third Parties: We may disclose your Personal Information to business partners, co-sponsors of promotions, and other third parties in order to provide you with services that may interest you. For example, we may co-sponsor promotions, sweepstakes, or other events with a third party and may share your Personal Information in connection with these events. We also may have business partnerships with publishing companies with whom we share your information for order fulfillment and also to provide you with information about products, services or other offerings that may interest you.
  • Message Boards: We may make reviews, message boards, blogs, and other such user-generated content facilities available to users. Any information disclosed in these areas becomes public information and you should always be careful when deciding to disclose your Personal Information. We are not responsible for privacy practices of other users including website operators to whom you provide information.
  • Merger or Acquisition: We may disclose your Personal Information to a third party who acquires any part of our business or the business of any of our future Affiliates, whether such acquisition is by way of merger, consolidation, divestiture, spin-off, or purchase of all or a substantial portion of our assets.
  • Disclosure Permitted by Law: We may disclose your Personal Information to law enforcement authorities, government or public agencies or officials, regulators, and/or to any other person or entity having appropriate legal authority or justification for receipt of your information, if required or permitted to do so by law or legal process, to respond to claims, or to protect our rights, interests, privacy, property or safety, and/or that of our Affiliates, you or other third parties.
We will take reasonable steps to protect the information you provide us from loss, misuse and unauthorized access, disclosure, alteration and destruction. We have implemented appropriate physical, electronic and managerial procedures to help safeguard and secure your information from loss, misuse, unauthorized access or disclosure, alteration or destruction. Unfortunately, no security system is 100% secure, thus we cannot ensure the security of all information you provide to us via the Services.
  • Information Provided on Someone Else’s Behalf: If you provide us with information about someone else, please ensure you have the person’s permission to do so for the purposes detailed in this Privacy Notice.
  • Links to Websites: The Services may have links to other websites that are not operated by us; we have no control over how these websites may collect your information and no liability for the practices, policies and security measures implemented on these websites. You should read the privacy notices on those other websites before you submit your information through them.
  • Social Media Sites: Please note that we are not responsible for the collection, usage and disclosure policies and practices (including data security) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.
  • Changes to Our Privacy Notice: From time to time we may revise this Privacy Notice and/or use Personal Information for new, unanticipated uses not previously disclosed to meet changes in the regulatory or business environment, or to satisfy the needs of our customers and service providers. Updated and date stamped versions will be posted on the Services under the “Last Updated” legend at the top of this Privacy Notice. Unless otherwise required under applicable law (e.g. obtaining consent from you for the relevant material changes) the revised Privacy Notice will take effect immediately upon such posting and your use of the Services following these changes means that you accept the revised Privacy Notice.
  • Minors: We do not knowingly collect, maintain or use Personal Information from individuals under 13 years of age in connection with, and no part of our Websites, Social Media Pages, and Apps is directed to, individuals under the age of 13. If we do incidentally collect or maintain Personal Information from individuals under 13 years of age, you may request deletion of such information by contacting us as set forth under “How Can You Contact Us? below.
  • Retention Period: We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law.
Your Choices and Rights:
  • Changes to Your Marketing Preferences: You can opt-out from receiving future marketing communications from us at any time by:
    • Using the unsubscribe function in the email you receive from us; or
    • Contacting us as set forth under How Can You Contact Us? below.
    • Withdrawing Your Consent: You may withdraw any consent you have provided to us to Process your information at any time.
    • Accessing your Information: In accordance with applicable law, you may access the Personal Information we Process about you. Any request to access or obtain copies of your Personal Information must be made in writing by contacting us as set forth under How Can You Contact Us? below. We may, depending on the applicable law in your country, be entitled to charge a nominal fee to cover some of our administration costs in connection with the provision of such information. We may also ask you to verify your identity and to provide further details relating to your request.
    • Correcting your Information: We will take reasonable steps to ensure the accuracy of the Personal Information we retain about you. It is your responsibility to ensure you submit true, accurate, and complete information to us, and timely update us in the event this information changes. You may request that any inaccurate or incomplete Personal Information held by us or on our behalf is corrected, by contacting us as set forth under How Can You Contact Us? below.
    • Deleting your Information: Under certain circumstances, you may request we delete Personal Information we hold about you by contacting us as set forth under How Can You Contact Us? below. We will assess your request and determine, under applicable law, whether we are required to delete this information.
    • Objecting to Processing: If you would like us to stop Processing your Personal Information, you can request this by contacting us as set forth under How Can You Contact Us? below. We will assess your request and determine, under applicable law, whether we have any justification for the continued Processing.
    • Transferring your Information: Under certain circumstances, you may receive your Personal Information in a format that allows you to send it to another company or to direct us to transfer it directly to another company.
In addition to the rights described in our Privacy Notice above, California law grants California residents’ certain rights, as set forth below.
  • Notice: You have the right to be provided a notice with at minimum the categories of personal information collected and the purposes for which it is used at or before the point of collection.
  • Right to Know: You have the right to request that we disclose what personal information we collect, use, and disclose about you specifically (“right to know”). To submit a request to exercise the right to know or for information on self-service procedures (where available), please submit a request to the contact information contained in the “How Can You Contact Us?” section below, and include “California Request to Know” in the subject line. Please specify in your request the details you would like to know, including any specific pieces of personal information you would like to access.
  • Right to Opt-Out: Over the preceding twelve (12) months, we disclosed certain categories of California residents’ personal information to the categories of third parties as described in this Privacy Notice. We have not sold California residents’ personal information over the preceding twelve (12) months and do not do so. This includes the personal information of minors under sixteen (16) years of age. You have the right to opt-out of such sale of personal information by a business.
  • Right to Request Deletion of Personal Information: You have a right to request the deletion of personal information that we collect or maintain about you. To submit a request to delete personal information please contact us at the contact information provided in the “How You Can Contact Us?” section below, and include “California Request to Delete” in the subject line. Please specify in your request the personal information about you that you would like to have deleted, which can be all of your personal information as required by the CCPA.
  • Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights: The California Consumer Protection Act (“CCPA”), prohibits discrimination against California residents for exercising their rights under the CCPA, such as by denying or providing a different level or quality of goods or services, or charging different prices or imposing penalties on residents who exercise their CCPA rights, unless doing so is reasonably related to the value provided to the business by the residents’ data.
  • Designation of an Authorized Agent: You can designate an authorized agent to make a request under the CCPA on your behalf if the authorized agent is a natural person or a business entity registered with the Secretary of State of California and you sign a written declaration that you authorize the authorized agent to act on your behalf. If you use an authorized agent to submit a request to exercise your right to know or your right to request deletion, please have the authorized agent mail your written declaration authorizing the authorized agent to act on your behalf, certified by a California notary public, to the contact information in the “How You Can Contact Us?” section below.
As it relates to any request contained in this California Supplemental Privacy notice, we may ask that you provide certain information to verify your identity and seek confirmation of the right you wish to invoke. Once confirmed, we will respond to your request in accordance with the CCPA. If we deny your request, we will explain why.
If after reviewing this Privacy Notice or the CCPA Disclosures, you have any questions, complaints or privacy concerns, or would like to make any requests in relation to your Personal Information, or obtain any further information please contact us at [email protected] or 800-923-2444 or send a letter to:
Baum & Beaulieu Associates, Inc.
PO Box 582
Great River, NY 11739
Attn: Privacy
If you have a complaint or concern about how we Process your Personal Information, we will work to address such concern(s). You may also direct your complaint/concern to the applicable data protection authority.