Baum & Beaulieu
Call 800.923.2444
  • Account
      • Lost your password?
    • Don’t have an account? Sign up here
  • Wish List
  • Educational Products
    • Product Offerings
    • BaumBooks Catalog
    • New York Products
    • NYC Products
  • Professional Learning
    • Learning Offerings
    • Upcoming Events
  • About Us
    • Our Story
    • Our Team
    • Our Values and Charitable Giving
    • Testimonials
  • Contact Us

Our bookshelf of titles

Create your wish list

How it works:

1. Browse & add books

To begin, browse or search our featured product catalogue. To add items to your wish list simply select the heart icon until it’s a solid color. To remove an item, click the heart icon again.

2. Finalize

When you’re done selecting what you want, please double-check your titles and quantities.

3. Submit your list to Baum & Beaulieu

Click on the Request A Quote button below and click the submit button. You can also go to Wish List in the top right corner to view your book bag if you need more time to browse. Once selected a Baum & Beaulieu representative will contact you by end of business day. For same-day estimates, please submit your wish list by 3:30 PM!

Request a quote

Quick quote form

    To request a quote from Baum & Beaulieu, please fill out the following form.

    Upload your own list

      Have a list already? Simply upload your file and click submit.

      We’ll do the rest. And by the way, you get an A for the organization in our book.

      Switch: How to Change Things When Change Is Hard – Hardcover

      Sale!

      Switch: How to Change Things When Change Is Hard – Hardcover

      $29.00 $26.10

      Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

      Add to Wishlist
      SKU: 9780385528757 Categories: Inspirational, Professional Books

      Product description

      Description

      Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

      The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems – the rational mind and the emotional mind–that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort – but if it is overcome, change can come quickly.

      In Switch, the Heaths show how everyday people – employees and managers, parents and nurses – have united both minds and, as a result, achieved dramatic results:

      •  The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
      •  The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
      •  The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

      In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

      Grades:
      K-12
      Author(s):
      Chip Heath & Dan Heath
      Publisher:
      Broadway Business
      Year:
      2010
      Pages:
      320 pp
      Media/Binding:
      Hardcover
      iSBN:
      9780385528757

      Related products

      • Teaching English Language Learners Across The Content Areas

        $26.06 Sale!
        Add to cart
        Add to Wishlist
      • How to Assess Higher-Order Thinking Skills in Your Classroom

        $26.06 Sale!
        Add to cart
        Add to Wishlist
      • Curriculum 21: Essential Education for a Changing World

        $26.06 Sale!
        Add to cart
        Add to Wishlist
      • Understanding By Design Professional Development Workbook

        $28.76 Sale!
        Add to cart
        Add to Wishlist
      • Request a Quote
      • Contact Us
      • FAQ
      • Privacy Notice
      • Terms of Use

      We strive to have a website that is accessible to individuals with disabilities. If you encounter any difficulty in using our site, please contact us at info@baumbooks or 800-932-2444. We will work with you to provide access to the information available to the public on our site.

      Call Us Today 800.923.2444

      Office Hours: Monday to Friday: 8:00 am to 4:00 pm EST

      Sign Up to Receive Information from Us
      ©2023 Baum & Beaulieu Associates, Inc. All Rights Reserved.
      • NYS MWBE 51708-2009
      • NYC MWBE 52144-92009
      • NYS CTLE PROVIDER
      • NYS CONTRACT #PC69891
      Are you sure you want to remove this title from wish list? Choose wisely!
      Your product is added to the wishlist

      You are Leaving Baumbooks Website to an External Website

      Proceed

      You are Leaving Baumbooks Website to an External Website

      • Educational Products
        ▼
        • Product Offerings
        • BaumBooks Catalog
        • New York Products
        • NYC Products
      • Professional Learning
        ▼
        • Learning Offerings
        • Upcoming Events
      • About Us
        ▼
        • Our Story
        • Our Team
        • Our Values and Charitable Giving
        • Testimonials
      • Contact Us

      Share your experience with us

        Please prove you are human by selecting the Tree.